Cakes By Retta is a small, woman-owned, boutique bakery specializing in 3D sculpted cakes and custom cookies. We designed a new logo suite and accompanying color palette to refresh the business' brand, incorporating butter imagery into the design as it's a primary ingredient in the bakery's sweet treats. With a new primary logo, secondary logo, and submark logo, the brand has greater flexibility in using their logo across various mediums and goods—from business cards to stickers to packaging.