The team at Scout is redefining recruitment with purpose, dedication, and partnership, and raising the bar with premium service and unrivaled results for companies and candidates alike. The cofounders of Scout reached out to Scallop Creative to craft a visual brand identity, copywriting, and company website that would reflect their mission to smooth the traditionally bumpy hiring path by focusing on bringing forward elite talent with an elevated experience. We customized a typeface and paired it with a unique mark to create their primary logo, and accented the black and white branding with a touch of teal to provide a sense of cool, calm, and collectedness—just like their team and hiring processes. Pairing the logo and color palette with classically strong typefaces like Avenir and Baskerville rounded out the visual branding. From there, we custom built Scout's website and wrote the brand's copywriting to be used online and in their marketing collateral.