Vitalis Project believes in the power of collaboration to amplify the impact of community-based mindfulness and psychedelic-assisted therapy journeys. They desired a full brand identity that would represent their mission and reflect transformation, holistic wellness, inner peace, strength, and connection. We developed a logo suite combining imagery of a sunset with a phoenix rising, which is carried across the four logo variants: primary logo, secondary logo, submark logo, and logomark. With the selected color palette and brand fonts, we further developed brand assets, such as patterns and icons, to be used across accompanying marketing materials.