Our Creative Process
Something beautiful happens at the intersection of business, creativity, marketing, strategy, and design. We dream big and think smart to deliver lightning in a bottle. We take brands to the next level by sharpening their story and bringing their vision into the future.
01 DISCOVER: Client Questionnaire
Once you’ve filled out our Client Questionnaire, our process begins by deeply analyzing your answers to execute on your goals. This gives us a better understanding of who you are, who the audience is, and how your team will utilize the designs we create.
02 STRATEGIZE: Market Research
After goals are clear and outlined, we dive into thorough research to fully understand the external challenges of your brand, covering your industry, competitor analysis, and audience demographics. We’ll get to know your industry inside and out, and work together to find a center of gravity—the foundation we’ll build on to tell your story.
03 CONCEPTUALIZE: Word Mapping
More often than not, there will be words from the Client Questionnaire and market research that will stand out as key tenants for your brand. Word mapping is a fantastic way to take these keywords and expand upon them to find related words, concepts, or ways to express them visually. This process will spark ideas and further build on the understanding of your brand.
04 DESIGN: Initial Ideas
Ideas will have already started firing throughout the last three stages, and now we start to execute. This is where your vision is brought to life, and we work to come up with as many ideas as possible with enthusiasm, vision, and imagination. We want to dream big on your behalf, and put everything we’ve learned about your brand into something your customers crave.
05 REFINE: Idea Development
By this point, we will have selected 5-10 strong ideas to develop and refine. We usually explore these ideas in greater depth to see if there are better ways to execute them. More often than not, one idea will be shouting as the winner, and it’s this idea we’ll start working up with color, type, patterns, etc.
06 PARTNER: Presentation
With a completed the design that best answers your vision, we next build out the brand further using industry-specific mockups so you may see how your brand will take shape in the real world. After that, we prepare an extensive deck to present to you, sometimes on a video call, that’ll take you through each stage of the creative process and thought process behind decisions.
07 DELIVER: Final or Feedback
After receiving your consolidated feedback, we’ll refine the design further if needed, or in the rare case create a new option. This will be wrapped up in another presentation if the changes are significant. Once the design is approved, our final handoff is a thing of beauty. Organized folders, immaculate files, and distinctive creative that will set your brand apart.
Our Clients
